Philosophy & Ethics

Ethical and organic clothing often has a stigma of being sightly uncool, bought from a shop smelling of incense selling gap-year traveller type trousers (which, although not always being a bad thing, there is certainly a time and place for...!). However, to bring ethical and organic more to the forefront, ASOS have launched an interesting and informative section on their site called The Green Room, which is dedicated to 'collections with a story to tell'. More here.

One of the brands available on ASOS is 'People Tree', with whom Emma Watson recently collaborated, to produce a 'young' collection. More information available here.

And finally, on the more luxe end of the scale, Bono and his wife Ali Hewson founded an ethical brand called 'Edun', which has recently been given a styling and business overhaul and become part of the LVMH  group - images above are taken from their lookbook which can be seen here!